History Of General Electric Corporation – The artistic elements of the elegant emblem define the industrial “fashionable” trend. The GE logo says: General Electric inventions and developments move the planet and contribute to human progress.
GE has always been ahead of its time: it launched astronauts into orbit, launched airplanes into the sky, pioneered television, radio broadcasting and nuclear power. In addition, General Electric was the first to produce commercially successful toasters, washing machines, refrigerators, and other electrical appliances. Its creator, Thomas Edison, held more than a thousand patents for inventions such as the power plant, the alkaline battery, the light bulb, and the phonograph. GE inherited his passion for innovation. He has developed many useful gadgets and sophisticated equipment from scratch, including lasers, radars, X-ray machines, alarm clocks and jet engines. Without it, today’s world would look completely different.
History Of General Electric Corporation
The pioneering company was formed in 1892 when Thomas Edison merged his company with the Thomson-Houston Electric Company. It was he who created the General Electric brand because his inventions anticipated the needs of the world. It is a diversified conglomerate that produces a wide range of equipment, from nuclear warheads, locomotives and nuclear reactors to dishwashers and air conditioners.
The Rise And Fall Of General Electric (ge)
But not everything is simple in GE’s history. Controversy over who designed its famous monogram logo once marred the company’s reputation. Everything would have been fine, but opponents accused each other of lying and published their own stories about the origin of the circular emblem. There have been so many theories that attorney Neil Reynolds has advised General Electric to stop spreading unnecessary rumors and not take a stand. Furthermore, he suggested that no research should be done because the monogram was already in use before it became a trademark.
Controversy over the origin of the GE symbol arose when Arthur L. Rich announced that he had invented the letter emblem. Working in the catalog department, out of boredom, he used to write the initials of the company, circle them, and decorate the ring with patterns. Rich boasted that his monogram formed the basis of the company’s identity and was first featured on the cover of one of the catalogs in 1899.
People believed this story. It was published several times in major magazines before the critical editor of Schenectady GE News wrote a rebuttal. An article was published in 1977; writer Arthur L. Rich claimed there was no evidence GE created the logo. According to the journalist, Bruce Barton, an employee of the advertising agency of the George Batten Company, was more responsible for this, because he refined the monogram concept in marketing materials.
And in 1944, J. A. McManus (also a former GE employee) claimed that cartoonist Sven Stahlberg created the logo. Stalberg, on the other hand, argued that he did not create the symbol from scratch, but used a ready-made design. McManus also reviewed this version. He found an old drawing of a ventilator showing the hub with the monogram used today. The photo was taken by Stalberg’s subordinate, Charles Kelly.
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There were two other versions of the origin of the logo. A certain R. T. Kahn claimed to have invented it for a General Electric competition. There were also rumors that the founder of the design was J. Ellis Glen. BA Garrett reportedly commissioned an emblem from him with the company’s initials inside the ring, and Glen himself added the curls.
Regardless of who created the monogram, it remains GE’s flagship symbol and is associated with qualities such as honesty and trust. Moreover, all its changes were small: the developers only slightly corrected the lines and observed the classic structure.
What is GE? GE is an abbreviation for General Electric. This American conglomerate consists of several business units involved in software development, engine manufacturing, medical device manufacturing, and industrial automation systems. In addition, GE provides financial services, generates electricity and conducts scientific research. The company was founded in 1892 and was founded in Boston.1892 – 1900
Historical records show that the General Electric logo first appeared in 1898. Designers used it to decorate ceiling ventilation ducts. The sign featured an unusually stylized “G” and “E”. “G” looks like lowercase letters and consists of two spiral elements. And “E” is written with a capital letter and looks like a twisted spring. It is not known who and when this emblem was created.
General Electric Company, General Purpose Control Department, 1601 General Electric Road, Bloomington, Illinois, Circa 1969
The monogram is thinner and the shape has changed a bit. The downward spiral of the letter “G” became the standard loop, like a lowercase “g”. Instead, a spiral element appeared at the bottom of the “E”. A circular ring surrounds the logo.
After development, letters became even faster. The monogram and decorative frame are painted in white, and the background circle is painted in black.
In the late 1960s, designers thickened and enlarged the letters, while slightly widening the lines of the ring.
In 1987, GE approached Landor Associates to make minor revisions to the logo. Specialists shortened the monogram and turned the folded decorative elements into drops.
Ge Logo And Symbol, Meaning, History, Sign
After another change, the shape of the letters changed slightly. Some lines are a little thicker, others a little narrower. This version is still used in the same way as the next version.
The new CEO decided to add something different to the company’s identity and turned to Wolf Olins for help. Studio staff presented an improved version of the GE logo: a white monogram in a blue circle.
There are two theories about the meaning of the logo. Some people believe that these are simply the initials of a company in the Art Nouveau style that was popular in the early 19th and early 20th centuries. The designs of that era were characterized by flowing lines resembling floral designs. Its influence can be seen in the distorted letters and projecting elements on the inner surface of the ring. According to another version, the monogram is based on the shape of the stove burner manufactured by GE.
The font of the logo is stylized: the letters are drawn by hand and decorated with decorative curls. Many curved lines make the picture move and resemble the Art Nouveau style. In addition to the standard black and white version, there is an icon with a blue circle. This color was chosen because of its symbolism: it is associated with excellence, trust and honesty. Although the company was officially formed in 1892 by the merger of Thomson-Houston Electric and Edison General Electric, before then the name “General Electric” was known for products that formed the foundation of modern life.
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In 1879, the first incandescent light bulb, created by Thomas Alva Edison, the founder of the Edison General Electric Company, was commercially produced. A year later, electric fans followed that were considered GE’s first product. After that, products ranging from home appliances and cars to jet engines and the GE turbine began to be produced. In 2013, GE successfully developed Predix, the first operating system in the Industrial Internet, which will run 12 terabytes by 2020.
GE has been named one of the “World’s Most Innovative Companies” several times because of its innovation.
. GE has also been named one of the “World’s Most Ethical Companies” for its contributions to the global community.
The action does not stop here. Founder Thomas Alva Edison still inspires more than 300,000 GE employees in 180 countries to continue to innovate. GE is making significant investments in GE Additive and GE Digital, which will advance industries by increasing efficiency, reducing costs, fuels, materials and emissions through digitization.
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GE also works to inspire the world’s developers through the Fastworks program and encourages the exchange of expertise and talent between different industries and markets through the GE Store. So you are now thinking, which company is the biggest brand in the world? Yes, there is no one big brand that stands alone, but there are several big brand companies competing for this title. One of them happens to be General Electric (commonly referred to as GE).
General Electric has been in the game for quite some time since the 1870s, to be exact. But then it was not known by its current name. It did not officially become General Electric until 1892 when it merged with another company. Since then, it has been high for them. Being an innovator in your field and inventing devices that we can’t imagine today but can’t live without.
Today, they are the leading wind turbine manufacturer in the United States. This is good news! This means they are looking forward to the future of renewable energy sources. They know that non-renewable energy won’t be here forever, so they try to be smart and prepared.
It goes without saying how much innovators in their fields are changing the world on a regular basis. Every year they file new patents for existing devices
Then And Now: Canadian General Electric Company Building
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