Assurance Empathy Reliability Responsiveness Tangibles – Business engineering is a fundamental discipline built on . It combines various disciplines into one powerful discipline so that you can become a much more effective businessman.
Back in 2011, I enrolled in an international MBA. Coming from a law background, for me an MBA was a quick change of direction.
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I wanted to start a business career (more like an entrepreneur than a manager). And I wanted to find a quick career path to move to the US (I’m originally from Italy).
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By 2013, after completing my MBA, I was able to land a job in California as an analyst after completing my MBA with an emphasis on corporate finance and business strategy.
However, instead of becoming an entrepreneur, I was locked into a fixed career where, like in the military, I had to take a few linear steps and wait a few more years to climb the ladder.
Fast forward four years to the start of my MBA and three years into my new life in California. The career I started with my MBA was not fulfilling.
That’s not why I did the MBA. So I quit my job, went back to Italy and started my own digital company (a lot of things happened during that time, like I moved to NYC for a few months, but for brevity, let’s skip that part for now).
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I realized that most of the things I learned in business school, while very useful, were for a linear corporate career.
They weren’t as helpful to me as the digital entrepreneur. So I had to go back to learning on my own, experimenting a lot and learning a bunch of new things from scratch along the way.
To make things more interesting, back in 2016, I joined a high-tech startup for which I still lead the Enterprise division.
This is a real journey into the business world and a collection of resources I’ve learned the hard way over the years to help you thrive in the uncertain business world.
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FW is not a quick business education for its own sake. it’s about the minimum dose of business education that leads to action, not paralysis;
It is an original and independent study, the product of thousands of hours of analysis, study and critical thinking.
The name might make you think you can learn everything there is to know in four weeks.
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Instead, the concept is about embarking on a journey where, over the course of a few weeks, you can learn and apply advanced core business concepts in the real world.
Personally, it took me years to master some of the concepts I’ve talked about on this blog, and often the transition involved forgetting things that were no longer relevant or never were.
The real world is highly contextual. Things that work in context will not work or worse in a disastrous new context and environment.
So I try to remain agnostic. There are many tools, frameworks, and methodologies you can use, but each should be evaluated against your environment.
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However, the important thing is the process. The process sticks because it helps you quickly understand the context.
When I completely changed the focus of my previous career to building a digital business in 2015, I realized that my MBA education did not help me much in building a digital business.
So I set out to document my new journey, and as I went through it, I thought about creating the kind of business school resources I wish I had when building my own business.
As I put more and more things out into the world, I was able to gather feedback on whether those resources might be of value to other real-world practitioners, and that’s what still attracts me, that’s what keeps me going.
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When I listen to people’s posts about how they did on resources; how they started the business; how they have transitioned into their career or new role gives me satisfaction and happiness.
In order to continue to fund my passion, research and enable more and more people to learn advanced business ideas, I had to make it financially viable.
The blog is mainly monetized through premium products (courses, books, subscriptions, sponsorships) for people who wanted to take their knowledge to a higher level.
People who come are extremely happy with the free resources available. Meanwhile, people who are ready to take the next step to join our premium resources.
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The business world has changed rapidly. The digital world has changed the way businesses operate, and understanding these dynamics has become critical. That’s why I created this blog. Here, I’ve documented all the lessons I’ve learned over the years, and as I’ve done it, I’ve made them available to you to make it the go-to place for digital entrepreneurs, executives, and business people.
When I first got into digital marketing, I came from a completely different background. A law graduate, after an international MBA, I worked as a financial analyst in a real estate investment company. That experience taught me to look at hard numbers and dissect any company’s balance sheets to understand the business logic behind them. Once you understand how money moves, you can also understand the strategic thinking behind any business.
When I got into digital marketing, I was looking for ways to break free from the typical 9 to 5 job and be alone. The problem was that all the things that were most visible on the web ended up being the least useful. I soon learned that visibility does not mean compliance. However, I wanted to present practical resources that anyone can use to grow their business or at least better understand the business world.
Then I joined a tech startup. There, from the end of 2016, I helped the company develop its business. One thing that was clear to me from day one is that a solid distribution strategy is critical to the success of any company. From there I decided to learn everything I could about business modeling, business strategy, distribution strategies and growth marketing.
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An MBA can still be a valuable program for people who want to advance their business careers. And for ambitious entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
As the business world changes at an increasingly rapid pace, the opportunity cost of enrolling in an MBA program has become too high for many people.
But that’s only part of the story, I argue. Indeed, MBA programs today have become extremely risky for several reasons.
In this blog I cover business models. And I’m paying a lot of attention to those game-changing models. Make sure this isn’t too much of a disruption. What we accept and take for granted is the modern model of business and education. However, that model has its basis in the world formed in the last decades.
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Many modern business models that have transformed the business world and rewritten the rules seem to harken back to a previous era. Where centralized and closed models have won in recent decades. New technologies are finally enabling the decentralization, mediation, and localization of companies, processes, and teams.
So you will be able to learn anything related to business growth, distribution, business modeling and digital entrepreneurship.
One of the most important lessons learned from studying technology companies is that distribution and the ability to design a sustainable business model are among the most important aspects. The more the company is based on a technology product or service, the more the founders will be technical people (engineers or programmers). Although this is great and allows us to make amazing products. It can also lead to overseeing the right sales and distribution strategies to get the business up and running quickly.
As a business development manager, I also focused my efforts on finding the right strategies, distributions, sales processes to accelerate digital business growth. The main thing is to never lose focus on the product and the customer’s needs. I believe that any company can achieve success quickly and sustainably by meeting customer needs with superior products that are distributed through the right channels.
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The community says I learned more in 90 minutes at the resource cafe than I did in three years of a part-time MBA.
I am in awe of Gennaro’s constant stream of excellent summaries and fruitful insights. He is a hardworking and responsible producer.
Thanks
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