American Family Life Assurance Company Of New York – Aflac Inc. /ˈæflæk/ (American Family Life Assurance Company) is an American insurance company and the largest provider of supplementary insurance in the United States.
The company was founded in 1955 and is headquartered in Columbus, Georgia. In the US, Aflac underwrites many insurance policies, but is perhaps best known for its payroll insurance, which pays the policyholder cash in the event of an accident or illness. The company says it “provides financial protection to more than 50 million people worldwide.”
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, Aflac has approximately 19,300 sales organizations in Japan and the United States. Represented by 76,900 listed sellers
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The company was founded in 1955. Founded in Columbus, Georgia by brothers John, Paul (died 2014) and William Amos as America Family Life Insurance Company of Columbus.
In 1974 the company had its first public offering and was listed on the New York Stock Exchange.
In 1990 the company adopted the acronym Aflac, although the official name of the insurance subsidiary remained American Family Life Insurance Company of Columbus.
In 2015 In June, Aflac announced that Frederick J. announced the appointment of Crawford as Chief Financial Officer and Executive Vice President.
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Since 1964 the company decided to focus sales on the workplace, financed by employer-sponsored policies and wage cuts. in 2003 more than 98% of Aflac’s policies in the United States were issued on a payroll basis, making the company a leader in policy enforcement.
Aflac has operations in the United States and Japan, and its global headquarters and corporate offices are located in an eighteen-story tower east of downtown Columbus, Georgia, in an area known as Midtown. The Aflac Tower is the tallest building in the city. Until 2015 June 30
, the corporation had total assets of more than $103 billion, and the company insured more than 50 million people worldwide.
Aflac is the largest provider of guaranteed return insurance in the United States and the largest general insurer in Japan, based on individual policies in force.
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Aflac also offers non-reimbursable medical, day care and transportation flexible accounts. The company also offers HR services for HIPAA and COBRA. From 1979 to 1997, the company owned several television stations, most of them in small and medium markets. He sold the broadcast division (including flagship station WTVM) in 1997. Raycom Media.
Consumer groups and some government officials say cancer insurance returns policyholders less in premiums than regular insurance. A study by the United States General Accounting Office found that insurance policies returned only 35% of premiums (Aflac said its cancer insurance returned 62.4%). By comparison, New York State requires most basic medical policies to cover 82% of claims and group policies to cover 75% of claims. New York State does not allow separate cancer policies.
Since 1999 In December, the company’s identity and brand became more widely known in the U.S., leading to television commercials featuring the Aflac Duck, shaking the company’s name at unsuspecting potential policyholders. The concept of the duck and all the commercials to date were created by the New York advertising agency Kaplan Thaler Group. Metzer Farms, a Gonzales, California, waterfowl and game bird hatchery, provided them with the first ducklings that became each of the famous ducks. After struggling to come up with an idea for a memorable name for a large but relatively obscure insurance company, one of Agcy’s art directors stumbled upon the idea while walking through Central Park chanting “Aflac, Aflac” over lunch. He soon realized how the company’s name sounded like a duck. Affleck’s Duck character has now appeared in over 30 commercials. Many of these ads also feature the character Earl Billings. The Aflac Duck sits on the Madison Avenue Walk of Fame as one of America’s favorite advertising icons.
Since 2003 until 2006, when both NASCAR on NBC and NASCAR on TNT had to broadcast the Cup Series in the second half of the season, they aired a 30-second segment called “The Affleck Trivia” during certain portions of each televised race. Quiz.
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In 2009 in April Aflac and Kaplan Thaler Group have launched a new marketing campaign called Get the Aflacts to educate consumers about the specific benefits of the company’s insurance products. According to The New York Times, the Aflacs campaign gave the Aflac duck “a bigger role,” “designed to help potential consumers learn the facts about policies and other products.”
Chevy Chase (2003); Yogi Bera; Yao Ming; future US First Lady Melania Trump (2005); NASCAR Cup Series driver Carl Edwards (2008-2014); United States Olympic Synchronized Swimming Team (2004); and Wayne Newton starring in Stardust Hotel and Casino in 2003. for advertising. Duck Bugs Bunny, Daffy Duck, Wiley E. Also appeared with Coyote and the Road Runner and Rudolph the Red Nosed Reindeer.
In 2005 the company logo was changed to include a duck. The first ad with the new logo featured Gilbert Gottfried in a pet store with a duck shouting “Aflac!” He keeps saying. And the duck had to be exchanged for a parrot “if you are injured and cannot work”.
The duck was originally voiced by comedian Gilbert Gottfried, who voiced Digit in the PBS children’s series Cyberchase and Iago in Disney’s Aladdin.
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After 11 years as the voice of Aflac Duck, Gottfried was fired in 2011. March 14 due to jokes on Gottfried’s Twitter account that referenced the Tohoku earthquake and tsunami. The company’s chief marketing officer said: “Gilbert’s reaction to the crisis in Japan lacked humor and certainly did not dampen the thoughts and feelings of anyone at Aflac.
In 2011 March 23 Aflac announced that the company is accepting applications for the new voice of Aflac Duck through QuackAflac.com until April 1st. For the first time in 2006 the displayed but updated ad is like a slime film.
In 2011 April 26 Daniel McKeague, a television advertising sales executive in Hugo, Minnesota, has been announced as the new voice of Aflac Duck.
In 2018 An Aflac commercial featured an animated Aflac duck in the opening credits of the DuckTales reboot.
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The company says it has contributed more than $100 million to pediatric cancer research and treatment through its partnership with Aflac, an Atlanta-based children’s healthcare company.
Aflac employees are formally involved in various charitable organizations such as Habitat for Humanity International, Easter Seals and the United Way.
Aflac’s stated goals are to reduce exposure to the virus, and the company is partnering with the Clean Air Campaign to encourage employees to use alternative travel methods more often.
Since 2001 Aflac and Macy’s are partnering to sell the annual Aflac Holiday Plush Duck at select Macy’s stores nationwide.
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Net proceeds from each duck sold are donated to the participating children’s cancer facility where it is purchased. Since 2001, sales of ducks have increased by more than 3 million.
Aflac has participated in the Macy’s Thanksgiving Day Parade for the past six years. in 2014 a new balloon featuring an Aflak duck wearing skates was introduced.
The Jackie Robinson Award is presented to the high school athlete who completes his senior year and best demonstrates character, leadership and value as an equine athlete in academics and community affairs.
The banquet follows the annual All-American Baseball Classic, the East-West All-Star Game featuring the top 38 senior high school players from around the country.
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Proceeds from the games and banquet benefit Rady Children’s Hospital in San Diego and the fight against childhood cancer. New York Life is committed to providing financial guidance to empower African American families and communities.
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