American Family Life Assurance Company Columbus Ga – Aflak /ˈ æ f l æ k / (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States.
The company was founded in 1955 and is located in Columbus, Georgia. In the United States, Aflac writes a wide variety of insurance policies, but is perhaps best known for its payroll deduction insurance coverage, which pays out cash if you have a covered accident or illness. The company states that it “supports more than 50 million people worldwide.”
American Family Life Assurance Company Columbus Ga
Aflac is represented by approximately 19,300 dealers in Japan and 76,900 licensed sales associates in the United States.
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The company was founded by brothers John, Paul (d. 2014) and William Amos in Columbus, Georgia, in 1955 as American Family Life Insurance Company of Columbus.
The company had an initial public offering in 1974 and was listed on the New York Stock Exchange.
In 1990, the company adopted the acronym Aflac, although the official name of the underwriting branch remains American Family Life Assurance Company of Columbus.
Aflak announced the appointment of Frederick J. Crawford as Chief Financial Officer and Executive Vice President in June 2015.
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Beginning in 1964, the company decided to concentrate sales in workplaces, ultimately through employer-sponsored policies and financing through payroll deductions. By 2003, more than 98 percent of Aflac’s policies in the United States were issued on a payroll-deductible basis, making the company a leader in this approach to policy distribution.
Aflac operates in the United States and Japan and has its headquarters and corporate offices in an eight-story tower east of downtown Columbus, Georgia, in an area known as MidTown. Burj Aflak is the tallest building in the city. As of June 30, 2015
The total assets of the company were more than 103 billion dollars and the company insured more than 50 million people worldwide.
Aflac is the largest provider of guaranteed renewable insurance in the United States and the largest general insurance company in Japan, measured by individual policies in force.
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Aflac also offers flexible medical transportation, day care and spding accounts. The company also provides HR services for HIPAA and COBRA. From 1979 to 1997, the company owned several television stations, most of them in small and medium markets. Sold the broadcast division (including flagship station WTVM) to what became Raycom Media in 1997.
Consumer groups and some government officials say cancer insurance returns policyholders fewer premium dollars than standard insurance. A study by the US General Accounting Office found that insurance policies pay only 35% of premiums (Aflak said cancer insurance pays 62.4%). In comparison, New York State requires 82 percent for most major medical policies and 75 percent for group policies. New York State does not allow stand-alone cancer policies.
Beginning in December 1999, the company’s identity and brand became more familiar in the United States as a result of television commercials featuring Aflak Doc, who shouts the company’s name uneasily at unsuspecting policyholders. The duck concept and all ads to date were created by Kaplan Thaler Group, an advertising agency based in New York City. Metzer Farms, Gonzales, Calif., hatchery of waterfowl and game birds, provided them with starter ducks, each of which became famous ducks. Trying to come up with a concept to make the name of this large but relatively unknown insurance company memorable, one of agcy’s art directors came up with the idea of the duck while walking through Central Park at lunch time chanting “Aflak, Aflak”. He soon realized how much the company’s name sounded like a duck joke. The Aflac Duck character has now starred in more than 30 commercials. In many of these advertisements, the character actor Earl Billings is also seen. Duck Aflac is enshrined on the Madison Avenue Walk of Fame as one of America’s favorite advertising icons.
From 2003 to 2006, when NASCAR on NBC and NASCAR on TNT televised the second half of the Cup Series season, they aired a 30-second segment during certain portions of each televised race. , called “The Aflac Trivia”. Always racing with NASCAR on NBC-TNT Commtator/Cup Series Champion Benny Parsons sums up the topics he talks about by saying, “Cue The Duck!
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In April 2009, Aflac and the Kaplan Thaler Group introduced a new marketing campaign called “Get Aflacts” designed to educate consumers about the specific benefits of the insurance products the company sells. According to The New York Times, Aflact’s campaign gave the Aflac Duck “a more prominent role,” designed to “help potential customers learn about Aflacts, therefore, the facts about policies and other products.”
Celebrities have starred in Aflac commercials including Chevy Chase (2003). Yogi Bra; Yao Ming; future first lady of the United States, Melania Trump (2005); NASCAR Cup Series driver Carl Edwards (2008–2014); US Olympic Synchronized Swimming Team (2004); and Wayne Newton starring at the Stardust Hotel and Casino for a 2003 commercial. Rosa also appeared with Bugs Bunny, Daffy Duck, Wile E. Coyote and the Road Runner, and Rudolph the Red-Nosed Reindeer.
In 2005, the company’s logo was changed to include a duck. The first ad using the new logo featured Gilbert Gottfried in a pet store as the duck kept saying, “The skies!” And he had to exchange the duck for a parrot and said: “If you are injured and cannot work.”
Duck was originally voiced by comedian Gilbert Gottfried, who voiced Digit in the PBS Kids series Cyberchase and Iago in the Disney film Aladdin.
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After 11 years as the voice of Sky Doc, Gottfried was fired on March 14, 2011 for a joke on Gottfried’s Twitter account referring to the Tohoku earthquake and tsunami. The company’s marketing director stated that “Gilbert’s blunt statements about the Japanese crisis lacked humor and certainly did not reflect the thoughts and feelings of anyone at Aflac.”
On March 23, 2011, Aflac announced that the company was accepting applications for the new Aflac Duck voice through QuackAflac.com until April 1st. The ads asking for submissions, first aired in 2006 but updated, look like a silt film.
On April 26, 2011, it was announced that Danielle McCaig, a television advertising sales executive from Hugo, Minnesota, would be the new voice actor for Sky Duck.
In 2018, an Aflac commercial featured an animated Aflac duck in the opening credits of the DuckTales reboot.
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Through its partnership with Childr’s Healthcare of Atlanta, Aflac has contributed more than $100 million to pediatric cancer research and treatment, the company says.
Aflac employees are officially involved in a number of charitable organizations such as Habitat for Humanity International, Easter Seals and the United Way.
Aflac’s stated goals include reducing its environmental impact, for which the company is partnering with the Clean Air Campaign to encourage employees to consider alternative travel methods more.
Since 2001, Aflac and Macy’s have partnered for the annual Aflac Holiday Plush Duck Sale at select Macy’s stores nationwide.
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Net proceeds from the sale of each duck will be donated to the participating children’s cancer center nearest the location purchased. Since 2001, more than $3 million has been raised from the sale of ducks.
Aflak has participated in the Macy’s Thanksgiving Day Parade for the past six years. A new balloon was unveiled in 2014, featuring a celestial duck wearing ice skates.
The Jackie Robinson Award is given to the high school player who best exemplifies the character, leadership and values of a student-athlete in academic and community affairs.
The banquet follows the annual American Baseball Classic, an East-West All-Star Game where the top 38 players from around the country enter their senior year of high school.
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Proceeds from the game and banquet benefit Rady Children’s Hospital in San Diego and its fight against childhood cancer. The Aflak logo is a family symbol and the key to material and financial well-being. It uniquely conveys this idea because the company represented by this logo specializes in family insurance. Friendly, welcoming and open, this sign inspires confidence and trust in the future, as it is composed of unique elements that bring hope.
Aflac is an organization that was founded in 1955. It offers a wide range of affordable insurance policies and protects more than 50 million people. Its agencies and affiliates operate around the world, providing financial support to people in dire straits, and its headquarters are in Columbus, Georgia. The full name of this service is American Family Life Assurance Company. The founders are brothers John, Paul and Bill Amos.
The beginning of this great American insurer was the American Family Life Insurance Company of Columbus, as it was named by its founders. In 1964, the company was renamed American Family Life Assurance Company of Columbus. The very long name led to its shortening to Aflac, which was only officially adopted in 1990. This badge uses a shortened version.
The visual identity of the insurance company only represents its main line
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